Wednesday, November 16, 2011

Grocery Store "Size" Shock, Not Just Price Shock

If you've been to a grocery store recently, you well know the increase in prices of most items.
However, have you noticed the shrinking size of packaging? It is awful.
For example, some cereal boxes are 29 ounces now. (Where does 29 come from?)
Ice cream cartons are smaller.
Microwave a frozen mac and cheese dinner and although the packaging might be the same size, inside there is barely more than half the food there used to be.
I also spotted a bag of candy in the store the other day and its weight was 19.5 ounces. Where does 19.5 come from?
That's why the "unit price," listed on the grocery shelf, is more important than ever.

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